How to rank on Google Maps for handyman work in the next town over
You run a handyman business. You need local SEO and a Google Business Profile that gets you found in every town you serve, not just your own.
You’re a handyman. Your Google Business Profile shows up fine when someone searches in your own town. But drive twenty minutes to the next town, where you fix sinks and hang doors every week, and you’re invisible. The map favors businesses closest to the searcher, and your website has no page that names that town, so you don’t show up in the regular results either.
Google Maps decides who shows up based on distance from the person searching. If your business address is in one town, you’ll rank there easily. But a handyman travels to jobs. You might work in five or six towns every month. For those other towns, the map sees you as too far away. Plus, if your website doesn’t have a page about the town and the service you do there, Google has nothing to rank in the page results for that town’s searches.
Fixing this takes two things: setting your service area inside your Google Business Profile, and building a page on your site for each town crossed with each service you offer. The more towns you serve and the more services you do, the more pages you need. A handyman who does drywall repair, painting, and deck work in ten towns needs more pages than one who just does faucet fixes in three. It’s not a one-click fix, but it’s straightforward when done right.
Start by updating your Google Business Profile to list the towns you actually serve, not just your home address. Then, build a page for each town and service combo, like ‘drywall repair in Springfield’ or ‘deck staining in Oakville.’ Each page needs structured data that names the area served so Google can use it. If you’d rather have someone build those pages for you, Forget Leads creates them for every town you work in, written to rank and updated monthly.
When it’s done, a homeowner in the next town searching ‘handyman to fix a door’ sees your business on the map and in the page results. Your phone rings with calls from the towns you actually work in, not just the one you’re based in. You stop losing jobs to the guy who happens to live closer.
Other questions about local seo and google business profile for Handyman
how to fully optimize your google business profile?
Fill every field: primary and secondary categories, every service, service area, hours, description, photos, and answer reviews. Then make the name, address and phone match your website exactly. We complete the profile, keep it current, and build the town pages on the site that the profile cannot rank for on its own.
how much should i pay for local seo?
Count your towns and services. That product is roughly how many pages a ranking site needs. Price on that, not on a retainer. We tell you the page count for your area before anything is priced.
Ready to talk?
Forget Leads handles local seo and google business profile for Handyman.