How to get leads for your trade for free
You run a landscaping business and want calls that don’t cost you a fee every time. Organic lead generation builds your own steady flow of free leads.
You pay for leads now and some are sold to three other landscapers before you even call. Free leads means leads you did not buy from a lead company. The only way that works long-term is your own website, but yours doesn’t have the pages a homeowner would find when they search landscape services in your town.
Homeowners looking for a landscaper type things like “patio cleanup near me” or “sod installation in [your town].” Your site doesn’t have a page for every service you do in every town you work. Those searches go to directory sites or lead sellers. Then those companies resell the same lead to multiple landscapers. You spend money just to compete.
Getting your site to rank for those searches takes a lot of pages. Each service-area combination needs its own page. Common homeowner questions need their own articles. The size depends on how many services you offer and how many towns you cover. The more you cover, the more pages it takes. No ad spend is needed once the pages are ranking, but building them is the work.
This week, list every service you do and every town you want calls from. Then note the questions people ask before hiring, like “does aeration help patchy lawns” or “when to reseed cool-season grass.” Those are the pages you need. Forget Leads builds all of them and adds new articles every month. The calls that come in go only to your phone.
When a homeowner finds your page, calls you, and books, that lead cost you nothing. No shared leads. No bidding. Just your own steady stream of calls from your own site.
Other questions about organic lead generation for Landscaping
is it worth paying for leads?
Paid leads can fill a short gap. Pages on your own site cost the same whether they bring one lead or fifty and keep working after the build. Every call from your own page is exclusive and never resold. One of our clients, an insulation and asbestos company, went from twelve leads a month to twenty-seven over four months on its own pages.
what's better than angi?
Be found first. A site with a page per service, town and question is what those homeowners find when it exists, and the call comes to your phone alone. We build that site, or add the pages inside the one you have.