Website Design for Landscaping: What Actually Works
You run a landscaping company and need a site that makes the phone ring with your own leads, not shared ones. Here is how that gets built.
You already know shared leads send the same call to three other landscapers. You want homeowners searching for a patio, a retaining wall, or weekly mowing in your town to land on your site and call you first. That takes a website built for how people actually search.
A landscaping site that works has a page for every service you offer and every town you cover. Mulching in one town gets its own page. Sod installation gets its own page. Each page answers the one question a homeowner typed into their phone. The photos show finished yards, not stock images of grass. The phone number sits at the top where a thumb can tap it. The contact form asks for the job type and the address so you can quote fast.
Landscaping is different from other home services because your work is seasonal and visual. A furnace repair site does not need a gallery. Yours does. Homeowners want to see patios you built, hedges you shaped, lawns you turned green. They search for specific projects, not just a company name. Your site needs to match those project searches, from spring cleanups to fall leaf removal to hardscaping.
What this takes depends on how many services you offer and how many areas you serve. A simple site with a handful of pages is a smaller job. A site that covers twenty services across ten towns is bigger. Either way, the heavy lifting is in the writing and the structure, not just the design. The pages get written the way homeowners ask questions, so Google can find them.
It starts with a phone call where you describe what you do and where you do it. Then Forget Leads maps out every service and area page you need. The pages get written and built, and you review them. Once the site is live, new articles are added every month to keep answering the questions homeowners type. You do not have to write anything yourself.
You end up with a site that sends you leads from your own town, not a shared pool. Your phone rings with people who saw your work and read your page before they called. No lead company middleman.
Common questions about website design for Landscaping
Use whatever template you like for the look. What matters is what goes under it: a page per service, per town and per question, written plai…
Read the full answerPick on pages, not templates. A site that ranks has one page per service, per town served and per customer question, each with your phone an…
Read the full answerStart with a list: every service, every town, every question you get on the phone. That list is the site. If you want to build it yourself,…
Read the full answer