Is it worth paying for solar leads?

Every month you write a check for solar leads. The same homeowner’s info goes to three other installers. Half the numbers you call never answer. You’re tired of shared leads that don’t feel like yours. Stop paying, and the leads stop. You own nothing.

Paid solar leads come from companies that sell the same lead to multiple installers. A homeowner fills out one form and gets calls from you and your competitors. That is why so many numbers go unanswered. They are already talking to someone else. In solar, a single installation can be worth thousands, so each lead costs you a lot. But you never own that name. The lead company owns it and sells it again tomorrow.

Building pages that bring their own solar leads takes work upfront. You need a page for every service you offer, every town you serve, and every question a homeowner might ask. More pages mean more leads. The cost depends on how many pages you need and how fast you want them. If your area has a lot of solar companies, you may need more pages to rank. But once a page ranks, it brings leads month after month with no extra cost per lead.

Stop buying every lead. Keep one paid source if you must, but start building your own pages this week. Forget Leads builds sites for solar companies that bring leads from your own domain. Every call goes to you alone. No sharing, no reselling. One of our clients, an insulation and asbestos company, went from twelve leads a month to twenty-seven in four months on pages we built. Solar companies can do the same.

Imagine opening your phone to a lead that only you have. The homeowner filled out a form on your site. They are not talking to anyone else. You pay nothing for that call. And that page keeps working tomorrow, next month, and next year. You own the lead, the page, and the result.

Other questions about organic lead generation for Solar