Is SEO still worth it in 2026?
If you’re in Solar, you’ve probably heard SEO is dead. The truth is the old way didn’t work. Here’s what does for Solar in 2026.
You run a Solar company. You paid for SEO years ago and got nothing. Now you see your competitor on Google and in AI answers for every town you serve, but you’re invisible. Everyone says AI killed SEO. But that competitor is proof it’s still working, just done differently.
The idea that SEO is dead comes from a real place. Old SEO meant stuffing keywords and building cheap links. That stopped working years ago. For Solar companies, the problem is worse because most SEO agencies don’t understand home services. They write generic pages about ‘solar panels’ that never rank. Meanwhile, AI assistants like ChatGPT answer homeowner questions by pulling from the pages that already rank on Google. If your pages don’t answer the exact questions people type, you won’t show up anywhere.
How much work it takes depends on how many services and towns you want to rank for. A Solar company with five services and ten towns needs more pages than one with two services and two towns. The work isn’t complicated: each page needs to answer one question one homeowner asks. It takes time to write them all, but once they’re up and Google sees your site as the authority, the leads come in without paying for ads or shared leads. The size of the job is mostly about how many areas you cover.
This week, look at your website. Count how many pages you have that answer a specific question like ‘how much do solar panels cost in [your town]’. If you don’t have one for every town and every question, you’re leaving leads to your competitor. Stop reading SEO is dead articles. Instead, call Forget Leads and ask us to audit your site. We’ll show you which pages you’re missing and why your competitor is winning. Then we’ll build those pages for you, every month, so you catch up.
After a few months, you’ll see your pages on Google for terms homeowners actually search. ChatGPT and other AI tools will start citing your site. Calls won’t come from a lead broker. People will call you directly because they found you. You’ll stop worrying about whether SEO works and start worrying about hiring more installers.
Other questions about seo for Solar
how much does seo cost for a small business
Ask any SEO provider one question: how many pages will my site have after this. Rankings come from pages. We scan your site and the sites above you first, tell you the page gap in plain numbers, and quote the pages, not a retainer.
can i do seo on my own?
Do the profile yourself: keep your Google Business Profile complete and current. Leave the page-building to us if you do not have the hours. We write the service, town and question pages and add articles monthly, and you approve what goes live.