What a fencing blog should be about

You know you should post on your fencing site. So you share a finished fence photo or a holiday greeting. But none of it answers a question a homeowner types into Google. You stay quiet because you don't know what to write.

Most fencing blogs miss the point. A picture of a cedar fence in a backyard looks nice but nobody searches for it. Homeowners type questions like how much a vinyl fence costs, how long a wood fence lasts, or whether to repair or replace a leaning section. Your phone calls are full of those questions. Your blog should answer them one at a time.

How much work this takes depends on how many questions you want covered. One article per question is the right pace. A repair-versus-replace article is shorter than a full cost guide for a six-foot privacy fence. The job gets bigger if you serve many towns and need a page for each area. It gets smaller if you focus on the five questions you hear every week.

This week, write down every question from your last ten calls and estimates. If you don't have time to write, have Forget Leads turn those questions into blog articles for you. You approve each one or let them run. The point is to stop posting company news and start answering real customer questions.

Once it's handled, your site has a page for each question a homeowner asks. Someone searching for fence repair advice finds your name, not a lead company. You look like the local fence expert before they ever call.

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