What a roofing blog should actually be about

Every month you sit down to write a blog post. You end up with a photo of a roof you just finished and a few lines about your crew. That kind of post doesn't answer what a homeowner types into Google. So your roofing blog sits there, getting no calls.

Most roofing blogs are dead because they write about themselves. A finished roof, a safety meeting, a holiday greeting. Homeowners don't search for that. They search for 'how much does a roof cost' or 'roof repair or replace'. They want answers before they call anyone. If your blog doesn't answer those questions, it won't show up in search results. And you get no leads from your site.

Writing the right blog articles doesn't take a ton of time if you know what to write. The hardest part is finding the questions homeowners actually ask. You might think it's about shingle types or warranties. But what they really want to know is: how long will it last, what's the total cost, can my roof wait until fall. The scope depends on how many questions you want to cover each month. One solid article per week is enough to start getting noticed.

Stop writing about yourself. This week, listen to the questions your customers ask on the phone. Write down the top three. Then write a short article answering each one. Or, if you'd rather have someone else do it, Forget Leads pulls those questions from your calls and from search data. We write one article per question, you approve it or let it run. Your blog finally starts answering what homeowners actually type into Google.

Once your blog answers real questions, your site starts showing up when homeowners search. They read your article, see you know your stuff, and call you instead of the next guy. Your phone rings with leads from your own site, not from a lead company. You're not paying for shared leads anymore.

Other questions about blog articles for Roofing