What a siding company blog should be about

You know you need a blog for your siding company, but you don't know what to write. So you put up a photo of a finished job, a holiday post, maybe some company news. None of it answers the questions homeowners actually type into Google.

The problem is not that you don't write. The problem is that what you write doesn't match what a homeowner searching for a siding contractor wants to know. They type questions like 'how much does siding cost,' 'how long does siding last,' or 'should I repair or replace my siding.' If your blog doesn't answer those, it won't get found.

The scope depends on how many questions your customers actually ask. A siding company might need anywhere from a few articles a month to cover the most common questions to a steady stream of content that keeps up with seasonal changes. The work of writing one article per question is manageable if you know what to cover.

Stop writing posts that don't pull in leads. Instead, write articles that answer the exact questions your siding customers ask when they call you. What does it cost? How long does it take? Repair or replace? Is it worth it? What happens each season? Forget Leads can pull those questions from your calls and search data, then write one article per question for you to approve.

When your blog answers real homeowner questions, your site starts showing up in search results. People find you when they're ready to hire. You get calls from homeowners who already trust you because your article answered their question first.

Other questions about blog articles for Siding